In the garden equipment parts niche, buyers often remember the packaging they saw in Amazon photos, and that is what helps them find the right brand next time. For UDC Parts, we created a visual identity, a flexible packaging design system and an Amazon store that make the whole line of belts and chains read as one.
SERVICES
IDEA
UDC Parts
Utility. Durability. Comfort.
The UDC abbreviation got a new meaning: Utility, Durability, Comfort. The three words became both the meaning of the name and a short promise of what the buyer gets with every part. The slogan “For those, who care about their equipment” speaks to people who look after their equipment and want confidence in every replacement.
About the business
Since 2019, UDC Parts has supplied parts for garden equipment: belts for lawn mowers and snow blowers, and chains for chainsaws. The brand serves homeowners and small grounds-maintenance businesses. It is built on trust, reliability and expertise: customers get a quality part, help with choosing it and confidence that their equipment won't let them down at the height of the season.
Requirements for the visual identity
Products in different sizes and sets needed a flexible system. The layout is built from modules: the product name, benefits, icons and technical information. They adapt to the size of the box while keeping a shared hierarchy. This makes it possible to add new items by set rules. Each box stays part of the line, whatever its shape and size.
The wide Eurostile Extended typeface gives the logo a technical, confident character, close to the markings on equipment. Deep green, graphite and blue keep the brand in the territory of reliability, while the pattern and the icon set explain the product's benefits without long text.
The identity continues in the Amazon Store design and product page content. For the store, we created the home page, categories and ad banners; for the products, image galleries and A+ Content.
The information is built around choosing a part: its purpose, specifications and benefits. A shared graphic system links individual product listings to the UDC Parts brand.
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