Fundeko grows Tonda di Giffoni hazelnuts, one of the most valued varieties in the European confectionery industry. The company controls the full production cycle in Zakarpattia, from its own orchards to the finished product. At the heart of the brand is the metaphor of the pearl: a natural symbol of rarity, whose value is defined by the uniqueness of each one.
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IDEA
Fundeko
A pearl among nuts
The rare Tonda di Giffoni variety became the starting point of the whole identity. We looked for a symbol that conveys not the shape of the nut but its value, and found it in the pearl. The metaphor then carried over into the product system: each flavor is a separate “pearl” with its own color and character, and the whole line on the shelf reads as a string of pearls.
About the business
The brand's range includes chocolate-covered hazelnuts, caramelized and salted nuts, spreads and creams. Besides retail customers, the products are aimed at confectionery producers, for whom the Tonda di Giffoni variety is an important technological advantage.
Requirements for the visual identity
The brand had to highlight not only the origin of the variety but its exceptional value. Instead of the trees or leaves common in the category, the identity got a symbol that conveys the rarity of a natural product.
The pearl is traditionally associated with jewelry. Bringing this symbol into the food category creates a contrast that helps the brand stand out. The mark conveys the natural value of the variety rather than illustrating a nut literally.
Each flavor got its own color, which became part of the navigation system. This way the packaging works not only aesthetically but also functionally. The brand's tone stays warm and contemporary, without formality or excessive premium airs.
We built the website end to end, from UX/UI design to the launch of an online store with integrated payment systems. The digital experience continues the brand's logic: it introduces the product, helps people find their way through the range and provides a seamless path from first impression to purchase.
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