CMIFF, the Carpathian Mountains International Film Festival, has been held every year since 2020 and brings together participants from more than 40 countries, including France, the UK, Italy, the US and Korea. The project covered a redesign of the logo and an identity that can grow and evolve with each year of the festival.
SERVICES
IDEA
Carpathian Mountains International Film Festival
The unfolding effect
The visual style is based on a photo card with folded corners that forms rhythmic compositions echoing the silhouette of the logo and the mountain landscapes. The “unfolding” effect conveys a sense of new discovery: just what a viewer feels when meeting a new film or a new mountain landscape.
About the project
CMIFF promotes the art of cinema, especially films about the mountains, and draws attention to the cultural heritage and natural beauty of the Carpathian region. The festival is a platform for cultural dialogue and international attention to Zakarpattia and Ukraine.
Requirements for the visual identity
The update worked with the existing mark: a gentle refinement of its form instead of a full replacement, so it stays recognizable to the festival's regular audience.
The flexible concept of a photo card with folded corners adapts to any medium, from print to digital, and leaves room for the style to develop in the festival's coming years instead of fixing one static image.
Each year the team develops CMIFF's visual communication, from social media content and digital banners to brochures and festival posters, keeping the identity whole from season to season.
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