RAW Concept shows cars before they exist: the Bonn-based CGI studio creates photorealistic stills and animation for Volvo, Kia and Lotus long before a prototype appears. After a brand sprint with the team, the studio got a new website: the redesign pairs a striking presentation of the work with a structure that shows right away how to work with RAW Concept.
SERVICES
IDEA
RAW Concept GmbH
Fascinated by reality
RAW Concept's work makes you look closer: where does the photograph end and CGI begin? This fascination became the basis of the website. Large images on a dark background, minimal decoration and restrained typography keep the focus on the cars: their forms, textures and light.
About the business
RAW Concept GmbH has worked in Bonn since 2020. The studio turns automotive design into emotion for carmakers and agencies around the world. Its clients include Volvo, Mercedes, Kia, Lotus and Li Auto.
The studio's next step is working directly with car brands. The website had to support this step: help potential clients understand what RAW Concept can do and see how work on a project is organized.
Requirements for the website
The former one-page site was split into separate pages: services, process, cases, contact. Each case shows the task, the solution and the project's key figures, so the scale of the work is visible behind the image.
The interface is built on thin lines and wide margins, so all the expressiveness stays with the renders. The presentation is premium and confident, with the energy expected from a partner of car brands.
The mobile version was designed as carefully as the desktop one: cases, services and the inquiry form work fully on a phone. Animation enhances the studio's work without slowing the page down.
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