A house becomes a home when everyone who lives in it takes care of it. For the Andrii Piven Foundation, that home is Uzhhorod, and every educational program, every bit of help for a family and every volunteer effort is a way to make it better together. The foundation's brand invites everyone who calls the city their own to join this work.
SERVICES
IDEA
Andrii Piven Charitable Foundation
Uzhhorod is our shared home
A city changes thanks to the people who take part in its life. The branding is built around this shared responsibility: bringing the people of Uzhhorod together, supporting their initiatives and acting together. The image of a shared home links the foundation's different areas of work into one story about a city held together by the participation of its residents.
About the client
The Andrii Piven Charitable Foundation runs educational programs, psychological and financial support and volunteer initiatives in Uzhhorod. Its work includes programs for children, young people and parents, help for preschools and for people who need support.
The foundation's mission: to raise a generation of conscious citizens for whom mutual aid, care and equality become the basis of life together.
Requirements for the visual identity
The central image of the logo is a rooster, a direct link to the founder's surname (piven means rooster in Ukrainian). A golden mark and a deep green form a restrained, expressive palette. Typography and principles of composition complement the logo and bring the foundation's materials together in one coherent system.
A professional, friendly and inspiring tone supports the foundation's open character. Communication focuses on concrete actions and the chance to take part: what you can do today, whom to help and what to change together. It invites people in through clear words and a sense of belonging to the city.
The strategy, logo, color palette, typography and layout rules are collected in a brand book. It gives the foundation's team and designers shared guidelines, so new materials keep the identity recognizable and true to its character.
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