Architecture is measured in cubic meters, and its value depends on the impression it makes. CUUB works with both: it creates visual content for luxury residential, commercial and cultural real estate around the world. Positioning, visual identity, a brand book and website design gave the studio a language as precise and restrained as its work.
SERVICES
IDEA
Cuub Studio
Seeing is experiencing
CUUB's positioning reads: Seeing is experiencing. A good render lets you feel a future space: its light, its silence, its scale. The identity carries this thought into the language of form. The cube is the simplest unit of space, the start of any volume, and it became the backbone of the whole system.
About the business
CUUB is a global creative content studio for architecture: renders, animation and VR experiences that help present an architectural concept and convey the character of a future space.
The studio combines an artistic approach with practical problem-solving and well-tuned workflows. This unity of creativity and system became the basis of the new identity and gave CUUB a recognizable language for its own communication.
Requirements for the visual identity
The CUUB wordmark is built on the Vortice Concept typeface. The final letter, B, is made from parts of the number 3: a reference to m³, the unit the studio's work is measured in. Alongside it works the silhouette of a three-dimensional cube, used as a color block, an image frame or a cut-out in the material.
Every format has four corners, and the letters C-U-U-B take them in reading order. The mark frames a business card, a story or a website screen, and in animation it moves out to the corners and comes back together.
The website design gives center stage to CUUB's work: full-screen renders convey the scale and atmosphere of the architecture. Fixed navigation elements and the cube in the corner of the screen keep the brand present while browsing. The geometry of the identity frames the images and keeps the studio's portfolio and its own image as one.
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