Inflame is a Ukrainian biofuel brand that warms homes and gathers people around the fire across Europe. The rebrand brought a varied range together in one recognizable packaging line. The work continued with website design and development, social media management and full design and marketing support.
SERVICES
IDEA
Inflame
Only your heart burns hotter
Fire is rarely an end in itself. It appears where people come together: by the fireplace, at the grill, over dinner or a long conversation.
That is why Inflame talks less about fuel and more about what it is lit for. This logic shaped both the brand mark, a heart inside a flame, and the slogan “Only your heart burns hotter”.
About the business
Inflame supplies wood biofuel for heating, grilling and outdoor leisure. The range includes pellets, RUF and Pini Kay briquettes, charcoal, wood chips, fire starters and wood litter for animals. The pellets are ENplus certified, and the supply chain is FSC certified.
The main audience is distributors and wholesale partners in Europe. The company is an EU resident and takes care of logistics and customs. Yet on the store shelf, it is the end buyer who chooses. So the brand has to speak to both audiences: give partners confidence in working together, and help buyers notice and choose the product.
Requirements for the visual identity
A heart in a green flame, a natural palette and narrative illustrations brought the Inflame range together in one coherent system. Brown and kraft tones connect it to wood, and green adds a strong accent.
For the biofuel packaging, illustrations were created in the style of engraving. Each category has its own character, and shared principles of composition keep the line consistent across bags, boxes and labels.
The Inflame website design and development are aimed at a B2B audience in the European market. The structure presents the product portfolio, introduces potential partners to the company and shortens the path from first contact with the brand to a partnership request.
The identity grows across social media, ad creatives and sales materials. Support covered social media management, content production and adapting the packaging to new products and formats. Shared visual principles keep Inflame recognizable from the product label to an ad campaign.
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