CUUB STUDIO
CUUB studio is a high-end architectural visualization studio with a young and rebellious spirit. They blur the boundaries between the real and virtual, representing unbuilt architecture in all its glory.
The brief
Suprasoul undertook a complete rebranding of the company when the old identity could not cut the needs of the business anymore.
Our goal was to develop a robust identity system that would back up the studio's primary goal: to let people experience the atmosphere of a future space through visualization.
Strategy Session
We started the project with our traditional brand sprint, this time — online. First, we identified our client's why, how, and what.
Then, together with the CUUB studio team, we discussed their values, target audience, and brand attributes in detail. This gave us good direction on what image and identity needed to be created for the studio and aligned our teams.
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Brand identity and positioning
Seeing is experiencing – we managed to describe the full depth of CUUB's project philosophy in three simple words. First, a dynamic, three-dimensional cube was chosen as the central element for the identity. It emphasizes the studio's architectural and visual nature and clarifies how to pronounce the studio's name. The colors are based on black and white with neatly placed accents of warm red – a combination of classics and delicate rebellion.
Finally, all this was collected into a structured brand book defining the look and feel of most common digital and physical touchpoints with their customers.The brand identity for CUUB studio was awarded the Best of Ukrainian Design 2021 by an international jury.
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