A visit to the dentist begins with a decision to take care of yourself and the people you love. For the family dental clinic Modern Family Dental, we created a brand strategy, an identity and illustrations that patients of any age can relate to.
SERVICES
IDEA
Modern Family Dental
When care becomes a tradition
Family habits are made of everyday acts: supporting loved ones, finding time for yourself, booking a check-up. Children watch the adults make these choices and gradually adopt them. The brand tells the story of care that is passed on by example and, over the years, becomes part of family life.
About the business
Modern Family Dental is a family dental clinic in Cherkasy for children and adults. Its family approach brings together different needs and stages of life: a child's first visit to the dentist, regular prevention, treatment and restoration of teeth.
The branding had to convey this approach and lay the groundwork for long-term relationships with patients. The clinic aims to become a place people recommend to their loved ones and choose for the next generation of their family.
Requirements for the visual identity
The strategy covers three levels of care: for yourself, for your loved ones and for the habits passed down between generations. Care, trust and safety define the brand's character. Its voice sounds like a conversation with someone close to you who is also a doctor: warm, clear and confident. This approach carries on in advertising campaigns, social media and print materials as part of ongoing support.
The mark combines the geometry of a tooth with a traditional Ukrainian ornament. The image of a family amulet links dentistry with protection and continuity between generations. The soft, organic forms of the wordmark support the brand's open character.
The heroes of the identity are a big family: grandparents, parents, children and a dog. Line-drawn characters on blue, mint, yellow and orange backgrounds tie together signage, social media, merch and animation. During the restyle of the clinic's website, sss.ck.ua, its colors, typography and illustrations were updated to match the new identity.
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